How do I choose a social media agency?

If the footballer’s principal aim is time efficiency and image building, the agency’s references are often decisive. This concerns non-financial actions which chiefly require creativity. The existing references can already provide a clear insight which...

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Why do footballers work with a social media agency?

In practice we have concluded that footballers work with a social media agency for the following reasons: Time efficiency: communication with fans costs time and energy. For footballers this is the main reason to outsource the management of their social...

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Does a football player control his own image rights?

Image rights refer to the right to use someone’s name, reputation, performances, promotional services or image (or any right or quasi-right associated therewith) for any commercial purpose. In principle, the image rights of a football player always belong...

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