The legal and contractual framework of a footballer’s image rights is a major issue. Many footballers have given their clubs, the national team and their sponsors permission to use their image rights. They are also paid a fee for this. Naturally, it is...

If the footballer’s principal aim is time efficiency and image building, the agency’s references are often decisive. This concerns non-financial actions which chiefly require creativity. The existing references can already provide a clear insight which...

In practice we have concluded that footballers work with a social media agency for the following reasons: Time efficiency: communication with fans costs time and energy. For footballers this is the main reason to outsource the management of their social...

The answer is simple. If you are well known and popular, definitely yes. If not, you can only benefit from it if you do not pay them (too much). It will definitely not be bad for you as a player. Nevertheless, in our opinion only the true top players could...

The last couple of years there is a lot to do about the growing importance of image rights in football and the growing value they have for football players. Image rights refer to the right to use someone’s name, reputation, performances, promotional...

Image rights refer to the right to use someone’s name, reputation, performances, promotional services or image (or any right or quasi-right associated therewith) for any commercial purpose. In principle, the image rights of a football player always belong...